Monday, February 12, 2007

ICICI Bank's unresponsive customer service

ICICI bank lists down the phone contact numbers for multiple cities but its a miracle to get through to them.

They have grown so much and are so focussed on big picture that they have forgotten how to do small things right. Customer service matters. By focusing too much on getting new customers they overlook caring for their existing customers.

I just hope they realize that to grow its not only important to get new customers but keep the one's you already have.

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